TOMMY HILFIGER Tommy Hilfiger EDT 100ml

OverviewTommy Hilfiger B.V, formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American premium clothing brand, manufacturing apparel, footwear, accessories, fragrances and home furnishings. The company was founded in 1985, and the brand’s merchandise is sold in department stores and over 2000 free-standing retail stores in 100 countries. In 2006, private equity firm Apax Partners acquired the company for approximately $1.6 billion In March 2010, PVH Corp. (then known as Phillips-Van Heusen) bought the company. Daniel Grieder was appointed CEO in July 2014, while founder Tommy Hilfiger remains the company’s principal designer, leading the design teams and overseeing the entire creative process. Global sales in retail through the brand were US $6.4 billion in 2013, and $6.7 billion in 2014. Of PVH’s preppy-styled brands Tommy Hilfiger is the higher priced of the two, slotting above Izod in the lineup. Tommy Hilfiger’s career in fashion began in 1968, when he co-founded a clothing and record store named People’s Place in upstate New York. Using $150 he had saved from working at a petrol station as startup money, he oversaw the expansion of the company into a chain[9] of ten stores. Despite meeting with initial success, People’s Place filed for bankruptcy in 1977. In 1979, Hilfiger moved to New York City to pursue a career as a fashion designer, working on several different labels including Jordache Jeans. In the early 1980s, he met Mohan Murjani, an Indian textile magnate hoping to launch a line of men’s clothing. With Murjani’s backing in 1985, Hilfiger debuted his first signature collection, which featured modernized versions of button-down shirts, chinos, and other classic preppy styles. The casual and youthful attitude of these first designs would remain a trait of the company’s later collections. The new clothing line made its debut with a high-profile marketing campaign, which included a large billboard in Times Square by advertiser George Lois. The Tommy Hilfiger brand left Murjani International in 1989, with Silas Chou instead providing financial backing. That year, Lawrence Stroll and Joel Horowitz, both former executives of Ralph Lauren, were hired as executives of the newly formed company Tommy Hilfiger, Inc., which had an initial focus on casual male sportswear. The Tommy Hilfiger Corporation went public in 1992. After licensing Pepe Jeans USA in 1995, in 1996 Tommy Hilfiger Inc. began distributing women’s clothing as well. By the end of the next year Hilfiger had opened his first store in Beverly Hills, which was followed by a store in London in 1998. The company launched its bed and bath line in 1998. Throughout the 1990s the company’s marketing division worked in tandem with the popular music industry, and as early as 1993 Hilfiger was an official sponsor for Pete Townshend’s Psychoderelict tour. In the early 1990s a baggier, less tailored menswear look came into fashion, and Hilfiger gave his clothes a more relaxed fit. As roomier styles with oversized logos became popular with hip-hop artists in the mid-to-late 1990s, Hilfiger’s style of clothing became both increasingly popular with the American “preppy” scene and as hip hop fashion, and when Snoop Dogg wore a Hilfiger sweatshirt during an appearance on Saturday Night Live in the 1990s, it sold out of New York City stores the next day. Moreover, Hilfiger courted the new hip hop market, and rappers like Puffy and Coolio walked during his runways shows. With collections often influenced by the fashion of music subcultures, The clothes are also marketed in connection with the music industry, and American R&B icon Aaliyah became the much-publicized spokesperson for Tommy Hilfiger Corporation in 1997.